PACB Maximizing Mutuality Conference

Join us at the 2024 Maximizing Mutuality Conference, the Pennsylvania Association of Community Banker’s annual conference for mutual banks. Senior Vice President, Glenn Grau, will be leading an educational session on “Refresh – the Latest in Branch Transformation.” Modernizing your branches to best serve your multi-generational customers, both existing and potential, is crucial in today’s competitive environment.  How your branches look says a lot about your brand, your financial stability, and your commitment to the community. It can also play a key role in employee recruitment and retention. But what if a complete remodel or full-on renovation isn’t in the budget? Many banks are finding themselves in this predicament which is why “Refresh” has become a recent answer. During this session, Glenn will cover exactly what Refresh is and why it’s become a major strategy in a bank’s retail branching strategy, the latest approaches for implementation, what elements constitute a refresh vs a remodel, and proven tiering initiatives to ensure a successful outcome that is right for your budget. Attendees will also review peer case studies that demonstrate the benefit of integrating technology into the branch as part of the refresh process, including the successes and the pitfalls.