VBA Connect & Protect Experience

Uncover new ideas, trends, and developments in banking at the Virginia Banker’s Connect & Protect Experience. Be sure to catch PWCampbell’s own Glenn Grau, Senior Vice President, Sales as he leads a session on “Migrating From Transactions To Conversations, Setting Your Branches, And People, Up For Success.” Good service is no longer defined by “how quickly you can get me out of here” but is now defined by “how good can you educate me”.  This new generation of customers want one-on-one conversations, education, and advice; experts who can help them through life’s important moments, like buying a house, setting up a retirement account or paying for college. They want open spaces, natural light, and environments that feel like home, along with the ability to perform self-service functions at the touch of a button. From designing the look, feel, and functionality of a branch based on customer needs, to streamlining branch operations to free up time; to training your employees to have conversations about life’s important moments and transitioning to the universal staffing model; this session covers both sides of the spectrum and your two most important assets – people and branches.