Greylock Federal Credit Union

When PWCampbell first entered the New England market, we communicated our specialized and comprehensive in-house services such as detailed market and demographic studies. For Greylock, this distinguished PWCampbell from local competitors. PWCampbell reinforced Greylock’s commitment to the communities the Credit Union serves by utilizing local subcontractors.

PWCampbell’s in-house Architects crafted an innovative retail branch prototype including innovative technology and dynamic branding elements that extends Greylock Federal Credit Union’s overall brand into physical spaces. The building materials and design also reflect the local community and region in which Greylock is located. PWCampbell is now extending the prototype branch specifications to other locations. Most recently, creatively renovating a building that had prior lives as a hair salon, a donut shop, and bank branch led to a beautiful new look in an ideal location.

As the Credit Union continues to expand into new markets, integrating the prototypical look, branding elements, and integrated marketing technology will grow the Credit Union’s brand awareness and create new opportunities for member and community engagement.